21+ Most Stunning Instagram Spots In Tulum Mexico to Visit in 2021 and Beyond

best instagram spots in tulum

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Looking for the best Instagram spots in Tulum? Of course, you are you basic bitch you! Whether you’re an influencer or an influenced, if you’re traveling to Tulum, filling your Instagram and Tik-Tok feed with palm trees, boho-chic vibes, and jaw-dropping photos of you in $10 SHEIN bikinis is absolutely obligatory. I mean, if you travel to Tulum and didn’t get stunning Instagram photos swinging on a beach or standing in front of the famous Tulum statue afront a Raw Love and AHAU, did you even go?

By far, the best way to discover Tulums most Instagram worthy spots is by touring the town, keeping your eyes perked and organically stumbling onto all the beautiful scenery this town has to offer. But for if you want to be certain to secure the perfect #vacationgoals shot at one of the most popular TikTok or Instagram spots in Tulum, worry not amiga, I’ve got you covered. 

This is a guide of beautiful Instagram spots in Tulum that are sure to make your friends swoon and your asshole ex-boyfriend see you’re living your best life without him. So get your cute captions and trending hashtags ready because your timeline is about to be popping!

Before we get into the Instagram spots, you need only be prepared with these essentials for fabulous instagram pictures. 

Essential #1: Beautiful outfits for Tulum. 

If you want inexpensive cute and trendy outfits to fill your carry on, check out 41 Fabulous Websites Like SHEIN for Cute, Cheap, and Trendy Outfits. These are the sites I got many of my outfits for Tulum and really inexpensive bikinis as well.

Essential #2: Poses, duh!

Don’t you dare show up to these Instagram spots having not practiced your poses?  

Essential #3: Great camera gear.

While your iPhone will certainly do, if you want to be extra, check out these vacation tech essentials including this mirrorless DSL camera for stunning images and this underwater go pro for once-in-a-lifetime snaps. 

Most Popular Instagram Spots in Tulum

Alright, ready a round up of the most instagram able locations in Tulum? Let’s get into it! 

1. Ven a la Luz / Tulum Statue

best instagram spot tulum statue
  • 📍Carretera Tulum Boca Paila KM 7.5
  • 🖥 http://www.rawlovekitchen.com/
  • 📸 Instagram: @rawlovetulum

Although “Tulum statue” is not the official name for this pretty Instagram spot in Tulum, you might as well call it that because it’s become synonymous with tiny town. I think it may an even more popular Instagram location than the much more substantive Tulum Ruins.

If you want to secure your perfect IG shot here, make your way to Tulum main beach hip strip where you find all the most popular restaurants and beach clubs. This structure is located at the entrance of cafe Raw Love and AHAU.

We got there around 10 am and had to wait in line behind other eager tourists for about 25 minutes to get our snap. As we left, the line had gotten even longer (perhaps about 1-hour wait which is ridiculous). With that said, get there early in the morning so you can get your shot and get on with your vacation (and other Instagram photos).

2. Raw Love

best instagram spot tulum raw love
  • 📍Carretera Tulum Boca Paila KM 7.5
  • 🖥 http://www.rawlovekitchen.com/menu
  • 📸 Instagram: @rawlovetulum

Just beyond that big beautiful “Tulum statue” or Ven a la Luz are two very charming Instagramable spots as-well. Raw Love is Tulum’s #1 Raw Vegan Café offering Smoothie Bowls, Entrées, and Desserts that are gluten, sugar, and dairy free. Theres also the Ahau Hotel, an upscale Eco-Friendly Beach Resort.

3. Kin Toh at AZULIK

  • 📍Carretera Tulum-Boca Paila KM 5 , A, Zona Hotelera, 77780 Tulum, Q.R., Mexico
  • 🖥 https://www.azulik.com/gastronomy/kin-toh
  • 📸 Instagram: @kintohtulum

Azulik is a popular hotel and restaurant with unique and stunning decor that is perfect for Instagram and Tik Tok content. As you walk into this place have your camera ready because you’re in for a treat. As you make your way up the winding stairs to the restaurant the views are especially beautiful. Once you get upstairs, kick off your shoes and climb into the giant hammocks for the perfect shot.

The girls and I had breakfast here and to be honest, I wasn’t too thrilled with our experience upon arrival. When we got to the host stand, even with our reservation, we had to pay a minimum before sitting down to order our breakfast. I’ve been to countless restaurants all over the world and have never had that experience before. Make of that what you will. Either way, the food was delicious and the Instagram photos… incredible!

4. I Scream Bar

popular instagram spot tulum
  • 📍Carretera Tulum Bocapaila | Next to Casa Jaguar
  • 🖥 https://www.facebook.com/IScreamBar/
  • 📸 Instagram: @iscreambartulum

This is one of the most popular instagram spots in Tulum I didn’t get to enjoy as they were closed when we arrived. I don’t doubt however that it would be very easy to snap some cute photos here.

5. Follow That Dream Sign

cool instagram spot tulum follow that dream

📍Carretera Tulum – Boca Paila, Hotel Zone Tulum Km 8.5, Tulum, Quintana Roo Mexico 77780 (closest address)

This popular sign can be found at Lolita & Lolita boutique, and the easiest way to find it is by putting in Sueños Tulum hotel in your GPS (it’s directly across the street) according to Tripping With My BFF.

6. Pablo Escobar’s Mansion, Casa Malca, Tulum

Popular Pablo Escobar mansion Tulum
  • 📍Carretera Fed.Tulum, Av. Boca Paila km 9.5, 77780 Tulum, Q.R., Mexico
  • 🖥 http://www.casamalca.com/en/
  • 📸 Instagram: @casamalca

One of Pablo Escobar’s former mansions has been transformed into a luxury hotel where you can stay for $515 for night. It was abandoned after he died in 1993 and subsequently bought by New York art dealer Lio Malca in 2012.

Wondering if non hotel guests can explore the property? They have a minimum spend of 1000 pesos/$50 USD on food and drinks to enjoy before you start snapping for the gram. 

7. Mia Restaurant & Beach Club

  • 📍Carretera Tulum-Boca Paila Km 7.5, Zona Hotelera, 77780 Tulum, Q.R., Mexico
  • Instagram: @miatulum

Once in Tulum it’s easy to spot this lovely entrance from the towns main hip strip. Enter the beach club and you will find this super trendy bird next that you can hop into for the ultimate Tulum vacation photo for Instagram.

8. Chambao Tulum

Best Instagram locations Tulum
  • 📍 Carretera Tulum-Boca Paila Zona Hotelera Km 7, 77780 Tulum, Q.R., Mexico
  • 🖥 https://chambao.com.mx/en
  • 📸 Instagram: @chambaotulum

A culinary paradise specialized in the most exclusive meat cuts, where food, passion, and creativity are the stars. Chambao was the first restaurant we checked out upon arrival in Tulum. It’s a very nice restaurant located on Tulum’s hip strip. As you enter the restaurant this sign is right there at the host desk. Plenty of restaurant patrons and people walking by take their turn to gram “bad decisions make better stories”.

Ladies, be careful here — the walk way is made of wooden planks that your high heels will slip right through and get stuck lol. But make sure you can dance in your shoes none the less because this restaurant has a DJ and turns into a lively party during and after dinner.

9. Chichén-Itzá

Instagram location Mexico
  • 📍 Yucatan, Mexico
  • 🖥 https://www.chichenitza.com/
  • 📸 Instagram: @chichenitza_

Chichen Itza is the most visited site in all of Mexico as it’s one of the New Seven Wonders of the World. While it’s not actually in Tulum, it’s less than 2 hours away and also has a very interesting history. If you’re not afraid of venturing just outside of town by car this is definitely on of the best instagram locations near Tulum.

10. Tulum Ruins

Tulum Ruins Mexico
  • 📍 Carretera Federal, Cancun – Chetumal Km 230, 307, 77780 Tulum, Q.R., Mexico
  • 🖥 https://tulumruins.net/

The city was a major trading and religious center between the 11th and 16th centuries and is one of the coolest Mayan archaeological sites in Mexico — similar to other popular ruins like Chichen Itza and Coba.

11. La Valise

  • 📍 Carr. Tulum-Boca Paila Km 8.7, Tulum Beach, 77780 Tulum, Q.R., Mexico
  • 🖥 https://www.lavalise.com/
  • 📸 Instagram: @lavalisetulum

Tulum sits on the Caribbean coastline of Mexico’s Yucatán Peninsula. It is known for its serenity, pristine white sand beaches, gourmet food, and that je ne sais quoi vibe of magic in the air.

12. Matcha Mama

  • 📍QROO 15 470 Zona Hotelera • 77780 • Tulum, Zona Hotelera, 77780 • Tulum, Q.R., Mexico
  • 🖥 https://www.facebook.com/matchamamatulum/
  • Instagram: @matchamamatulum

Matcha Mama is a cafe and juice bar with a fun and tropical personality. They serve goodness in Tulum, Mexico since 2017! All of their products are plant based and gluten free.

13. Vagalume Tulum

  • 📍 QROO 15, Tulum Beach, 77776 Q.R., Mexico
  • 🖥 https://www.vagalume-tulum.com/
  • 📸 Instagram: @vagalume_tulum

Vagalume describes it self as Tulums gathering place. It’s every Instagrammer’s dream, with its modern chic bohemian decor and photo ops at every turn. Make sure you get a pic with this locations main attraction — the hand!


  • 📍 Carretera Tulum-Punta Allen KM 5, Zona Hotelera, 77780 Tulum, Quintana Roo
  • 🖥 https://www.sferik.art/
  • 📸 Instagram: @sferik.art

SFER IK is a unique art exhibition and “museum” located directly next to Azulik Hotel in Tulum. There is an entrance fee of 10 USD per person.

15. Kaan Luum Lagoon

  • 📍 Laguna Kaan Luum, 77760 Tulum, Q.R., Mexico

Clear, shallow lake around a deep central pool, with turquoise water, hammocks & a swimming pier.

16. Muyil Zona Arqueologica

  • 📍 Reforma Agraria-Puerto Juárez km 25, 77710 Chunyaxché, Q.R., Mexico

Muyil was one of the earliest and longest inhabited ancient Maya sites on the eastern coast of the Yucatan Peninsula. It is located approximately 15 kilometres south of the coastal site of Tulum, in the Municipality of Felipe Carrillo Puerto in the state of Quintana Roo, Mexico.

17. Nomade Hotel & Macondo at Nomade

  • 📍KM 10, Carr. Cancún – Tulum, 77880 Tulum, Q.R., Mexico
  • 🖥 https://nomadetulum.com/
  • Instagram: @nomadetulum @macondotulum

18. Secret Beach, Sian Kh’an Biosphere Reserve

  • 📍 Felipe Carrillo Puerto, Quintana Roo, Mexico
  • 🖥 http://www.visitsiankaan.com/

Possibly the most astonishing part of the Yucatan peninsula, Sian Kh’an Biosphere Reserve is a sublime area of natural beauty which is home to thousands of species of flora and fauna.

19. Crooked Palm Tree at Playa Paraiso

  • 📍Carretera Boca Paila Mz 3, Tulum Ruinas, 77780 Tulum, Q.R., Mexico
  • 🖥 https://www.elparaisohoteltulum.com/el-paraiso

20. Tulum Jungle Gym

  • 📍 Carretera Tulum-Boca Paila, Km. 7.5, Tulum Beach, 77766 Q.R., Mexico
  • 🖥 https://tulumjunglegym.com/
  • 📸 Instagram: @tulumjunglegym

Tulum Jungle Gym is a real life Fred Flint stone gym where nearly all the gym equipment is made from wood, bamboo and stone. This one of a kind custom made gym is a project of passion combining a love of fitness and nature. Allowing you to experience the beauty of the beach and Jungle whilst working out. 

21. Papaya Playa Project

  • 📍Km 4.5, Carretera Tulum-Boca Paila, Zona Costera Tulum, 77780 Mexico
  • 🖥 https://www.papayaplayaproject.com/
  • Instagram: @papayaplayaproject

22. Coco Tulum

  • 📍Carretera Tulum Boca Paila Km 7, Tulum, Q.R., Mexico
  • 🖥 https://cocotulum.com/
  • Instagram: @cocotulum

BONUS: Cenotes

Most Beautiful Instagram Spots in Tulum

A cenote is a natural pit, or sinkhole, resulting from the collapse of limestone bedrock that exposes groundwater. Cenotes are absolutely beautiful natural wonders to enjoy a swim and take beautiful Instagram photos. In the Yucatán Peninsula of Mexico where Tulum is located, there are at least 6,000 cenotes to choose from. The most popular of which for Instagram pictures I will list down below.

Grand Cenote


The stunning Gran Cenote is situated about 20 minutes by car just outside Tulum town. It will cost you is MX$180 or USD$10 and a shower (you’ll have to wash off all those toxic deodorants and lotions) to enter the swimming area.

This was perhaps the highlight of my trip to Tulum. This place is so pretty and the water is surprisingly not cold at all. Take a swim into the cave and you’ll see fish in the water, bats hanging from atop, signing birds flying in an out, oh and turtles too.

Cenote Dos Ojos


About 25 minutes outside of Tulum town you will find Cenote Dos Ojos, one of the most famous and largest cenotes in all of Mexico.

Cenote Ik Kil


Perhaps one of the most Instagramable cenotes if you truly want to secure IG vitality is Cenote Ik Kil which is located in Chichén Itzá. To get there you’ll have to trek 1.5 hours by car outside of Tulum.

Cenote Suytun


Famous for the dazzling light beams which descend directly onto its circular viewing platform, Cenote Suytun is a unique and beautiful cenote and a popular stop for those exploring Mexico’s Yucatan Peninsula. Cenote Suytun is located about 1 hours and 15 minutes or about 60 miles outside of Tulum.

Cenote Calavera


Many locals refer to this cenote as the skull cenote or skull cave because of its unique resemblance to the shape of a skull face.